In the breath of the Atlas
A curated collection
of rugs and objects
from Morocco
By Ahmed Agouni
Honeyed Threshold
Seuil de miel
Umbral de miel
蜜色の敷居
عتبة العسل
Vintage handwoven wool rug
Djebl Siroua, Aït Ouaouzguite, Morocco
Wool · 240 × 156 cm
A luminous composition where gold and earth tones come together in a geometry that is both bold and serene. The evocation of a welcoming threshold.
Immersion
Immersion
Inmersión
浸る
انغماس
Vintage handwoven wool rug
Aït Ouaouzguite . Taznakhte . Morocco
Wool · 225 × 95 cm
A deep blue composition, like a silent basin edged with ancient signs and scattered with ruby-like accents. The gaze enters the surface, then lets itself be absorbed.
Mandarin Silk
Soie mandarine
Seda mandarina
蜜柑絹
حرير اليوسفي
Vintage handwoven wool rug
Zenaga . Anti-Atlas . Morocco
Wool · 170 × 143 cm
c. 1970
A luminous composition with the tang of citrus and the softness of old silk. A distinct oriental influence, with deep floral signs that rise to the surface, like ink held in wool.
The Memories of Wood
Mémoire du bois
Memoria de la madera
木の記憶
ذاكرة الخشب
Vintage handwoven wool rug
Boujad, Tadla-Haouz plain, Middle Atlas . Morocco
Wool · 194 × 154 cm
A composition of natural wool whose layered textures recall weathered timber, intertwined fibres and the slow passage of years. A solitary coloured band crosses the surface like a surviving trace — a memory held within the grain of wood.
Arcanum
Arcane
Arcano
日本語
سِرّ غامض
Vintage handwoven wool rug
Boujad, Tadla-Haouz plain, Middle Atlas . Morocco
Wool · 194 × 154 cm
A patinated beige field shading into salmon-pink, with a large mosaic diamond medallion (green, yellow, blue, pink) surrounded by stylized human figures, trees, and protective symbols. Arab-Berber weaving tradition. Free, one-of-a-kind composition, black-and-ecru checkerboard border.
I created AOMA from a simple conviction: some objects deserve to be looked at slowly. I choose each rug one by one, for the way its colours, balance, texture and presence continue to hold the eye. This collection brings together pieces that bear the trace of a place, a hand and lives already lived, while remaining open to being made anew by another place and another gaze. New moments of life may then enter their weave, carrying forward a story that never quite ceases to be written.
Ahmed Agouni
Harmony in red major
Harmonie en rouge majeur
Armonía en rojo mayor
赤の長調のハーモニー
تناغم في مقام الأحمر الكبير
Vintage handwoven wool rug
Aït Amar / Aït Ouaouzguite . Djebl Siroua . Anti-Atlas . Morocco
Wool · 280 × 122 cm
Attributed to the weaving traditions of the Jbel Siroua, this vintage rug brings together coral, ivory and deep red in a dense handwoven grid. Its countless irregular squares create a measured visual rhythm, turning an Amazigh geometric vocabulary into a warm and luminous harmony — a harmony in red major.
Earthen Sky
Ciel de terre
Cielo de tierra
土の空
سماء الأرض
Vintage handwoven wool rug
Attributed to the Azilal region, Central High Atlas, Morocco
Wool · 330 × 135 cm
A dense, supple composition in weathered gold and earth tones, scattered with dark signs. Its heavy wool seems to flow across the surface, as if a fragment of sky had taken on the weight of the earth.
Flowers of Ash
Fleurs de cendre
Flores de ceniza
灰の花
زهور الرماد
Vintage handwoven wool rug
Aït Ouaouzguite . Djebl Siroua . Anti-Atlas . Morocco
Wool · 238 × 111 cm
Three pale medallions emerge from a field of smoky grey, scattered with touches of orange, faded rose and ivory. Likely woven in the Aït Ouaouzguite area around Taznakht, its ordered geometry is softened by the movement of the wool, as if flowers had continued to bloom through the ash.
Heart of the Temple
Coeur du temple
Corazón del templo
神殿の心
قلب المعبد
Vintage handwoven wool rug
Boujad region . Tadla, western foothills of the Middle Atlas . Morocco
Wool · 313 × 160 cm
With its ordered geometry, glowing reds and enclosed motifs, this rug evokes the inner plan of a sacred place. Like a woven sanctuary, it draws the eye toward a central figure, as if protecting the hidden heart of the temple.
Ember Spine
Epine de braise
Espina de brasa
熾火の棘
شوكة الجمر
Vintage handwoven wool rug
Taznakht . Djebel Siroua . Aït Ouaouzguite tradition . Morocco
Wool · 320 × 134 cm
Structured around a sharp central axis, this rug releases a fierce energy through its deep blacks, burning reds and glowing ochres. Its repeated motifs feel like a living spine crossing a field of embers, giving the whole piece a raw, intense and almost ritual presence.
Nomadic Parchment
Parchemin nomade
Pergamino nómada
遊牧の羊皮紙
رَقٌّ رَحّال
Vintage handwoven wool rug
Taznakht . Siroua region . Aït Ouaouzguite territory . Southern Morocco.
Wool · 264 × 124 cm
Woven in black, ivory and ember-orange, this rug unfolds like an ancient nomadic parchment. Alternating bands of dense geometry and open rhythm seem to preserve a silent language of paths, crossings and memory.
In Morocco, rugs have long been bound to domestic life, to the land and to the communities that inhabit it. Most often woven by women, they emerge from knowledge passed down within families, but also from the freedom of each individual hand.
Their forms, rhythms and colours bear the imprint of a place, of locally available materials and inherited traditions, without ever becoming a fixed language. Each rug is at once an object of use, a personal creation and a fragment of collective memory.
Through these vintage pieces, AOMA also seeks to make visible the human world from which they came.
Contact
Ahmed Agouni
contact@irocha.com
Tel / Whastapp : +212 667-737002